Bringing Hispanic media research data to life
Helping your business stay ahead of the curve
Hi, I’m Cara O’Flynn. Despite my name, I have more than 14 years of success in helping media companies understand Hispanic demographic patterns and media usage trends.
With your goals in mind, I dig deep into data, looking for patterns and connections. I go beyond just telling what the numbers say, I show the story and what it means for your business.
In my analysis, I use reporting skills to synthesize information and present it clearly and succinctly. In addition to being a researcher, I’m a writer whose work has appeared in The New York Times, The New York Post, and other publications.
Here are some ways I can use research to help your business stay ahead of the curve:
- assess whether new business strategies or ventures are going in the direction of current trends
- report in depth on how bicultural Hispanics (or other groups) within your target demo are using your medium, identifying any projected short- and long-term changes
- programming, distribution, or ad sales research from someone who knows Nielsen systems/methodology and can jump right in
- rating and distribution estimates (and other types of modeling)
- craft compelling PR stories and pitches that are rooted in research
- create white papers based on a strong understanding of the media industry and its metrics